Item Detail
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25907
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0
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0
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English
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Quitting Tea and Coffee : Marketing Alternative Hot Drinks to Mormons
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Journal of Mormon History
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42
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1
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Salt Lake City, UT
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Mormon History Association
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73-104
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In 1833 Joseph Smith received the revelation known as the Word of Wisdom. It offered instructions and guidance on food and enjoined all Saints to abstain from wine, strong drink, tobacco, and hot drinks. While the revelation declared that it was suited "to the capacity of the weak and the weakest of all saints" (LDS D&C 89:3) many-both leaders and members alike-found it hard to obey all of its proscriptions.
While many struggled to abide its tenets, leaders wrestled for decades with questions of interpretation and how to administer standards of adherence. It wasn't until 1921 that the Church invoked obedience to the Word of Wisdom as a requirement for entrance to its temples. One of the issues that leaders and members debated was the revelation's ban on "hot drinks."
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It was in this reform-minded climate that manufacturers and advertisers of tea or coffee substitutes targeted the Mormon market, especially in northern Utah. This article focuses on these coffee/tea substitutes that were advertised heavily in Utah for about two decades starting in the mid-1890's. [from the article]