Item Detail
-
31715
-
1
-
5
-
English
-
Rebranding the Church of Jesus Christ of Latter-day Saints in Chinese-Speaking Regions
-
Dialogue : A Journal of Mormon Thought
-
2020
-
53
-
4
-
Farmington, UT
-
Dialogue Foundation
-
41-77
-
"This paper deals with the issue of branding and translation in the context of The Church of Jesus Christ of Latter-day Saints in Chinese regions. I first provide a brief historical review of the Church’s development in these Chinese areas. I then discuss the notion of branding and the intricacy of translation, especially from a phonographic language (e.g., English) to a logographic one (e.g., Chinese). The main objective of this paper is twofold : to lay out the debate and process of the name changes and to discuss the fallout and implications of the new branding. As these changes aim to make the Church more acceptable, the conclusion looks toward the future by identifying some challenges and prospects of Mormonism in China.