Item Detail
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31681
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3
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7
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English
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Marketing Religion Online : The LDS Church's SEO Efforts
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Journal of Media and Religion
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2011
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10
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4
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United Kingdom
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Journal of Media and Religion
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185-205
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"This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the ethical practice of the LDS Church's SEO efforts; however, the article also brings up philosophical questions about religions applying proactive/aggressive business marketing strategies." [Author]
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