From Tire Tracks to Treasure Trail : Cooperative Boosterism Along U.S. Highway 89
Utah Historical Quarterly
Salt Lake City, UT
University of Illinois Press
For anyone who has ever struggled to find a parking place at a crowded trailhead in Utah's backcountry, it is hard to believe that there was ever a time when the state's scenery was inaccessible and unknown to many Americans. This was exactly the case, however, when representatives of civic clubs from ten Utah counties descended upon Richfield in September 1930. The resulting organization, which became known as the Associated Civic Clubs of Southern Utah, declared its aim "to develop Southern Utah and its resources...thereby developing and benefiting the entire state." This aim required significant contributions from leaders across the spectrum of business and government, including good roads promoters, highway boosters, state agencies, and local commercial and civic groups many of whom came to see United States Highway 89, with its proximity to both major cities and national parks, as a backbone for Utah's tourist economy.