Item Detail
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2803
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4
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0
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English
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Marketing the Mormon Image : An Interview with Wendell J. Ashton
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Dialogue : A Journal of Mormon Thought
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Spring 1977
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10
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15-20
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This article contains an interview with Wendell J. Ashton, managing director for the Church's public communications. He comments on the image of the Church and the role conscientious marketing plays in changing public misconceptions.