2803

4

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Journal Article

English

Lythgoe, Dennis L.;Ashton, Wendell J.

Marketing the Mormon Image : An Interview with Wendell J. Ashton

Dialogue : A Journal of Mormon Thought

Spring 1977

10

1977

15-20

This article contains an interview with Wendell J. Ashton, managing director for the Church's public communications. He comments on the image of the Church and the role conscientious marketing plays in changing public misconceptions.

https://dialoguejournal.com/?page_id=41&in=39

Public relations
Public communications
Public image, U.S., 20th century

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