Item Detail
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27213
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2
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0
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English
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Holding on to the "Chosen Generation" : The Mormon Battle for Youth in the Late 1960s and Early 1970s
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Out of Obscurity : Mormonism Since 1945
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New York, NY
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Oxford University Press
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278-301
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The counterculture movement of the 1960s led many American youths to question religious authority, and church attendance started dropping. LDS Church leaders worked to combat this threat by introducing preventative measures to retain youth membership. This chapter explores how the LDS Church employed these retentive measures.