Item Detail
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27190
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3
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0
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English
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"The Puritan Ethic on High" : LDS Media and the Mormon Embrace of Free Enterprise in the Twentieth Century
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Out of Obscurity : Mormonism Since 1945
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New York, NY
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Oxford University Press
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104-122
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While other scholars have outlined the shifting image of Mormonism in the American public, this chapter focuses on Mormon self-understanding. In particular, a content analysis of the LDS monthly periodical The Improvement Era between 1930 and 1970 undermines claims of Mormonism as inherently capitalistic and demonstrates how these notions emerge out of particular historical experience of the LDS Church during these decades.