Item Detail
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26991
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6
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10
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English
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Branding Utah : Industrial Tourism in the Postwar American West
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Western Historical Quarterly
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Winter 2006
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37
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4
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Logan, UT
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Oxford University Press
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445-472
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In the last half of the twentieth century, state governments played an important role in building the tourism industry in the West. Using Utah as a case study, this article argues that creating a state brand and attracting corporate support were key strategies for success, culminating in the 2002 Winter Olympics.
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