The following essay was presented on 3 August 2012 as “Of ‘Mormon Studies’ and Apologetics” at the conclusion of the annual conference of the Foundation for Apologetic Information and Research (FAIR) in Sandy, Utah. It represents the first public announcement and appearance of Interpreter: A Journal of Mormon Scripture, which had been founded only slightly more than a week earlier, on 26 July. In my view, that rapid launch was the near-miraculous product of selfless collaboration and devotion to a cause on the part of several people—notable among them David E. Bokovoy, Alison V. P. Coutts, William J. Hamblin, Bryce M. Haymond, Louis C. Midgley, George L. Mitton, Stephen D. Ricks, and Mark Alan Wright—and I'm profoundly grateful to them. This essay, which may even have some slight historical value, is something of a personal charter statement regarding that cause. It is published here with no substantial alteration.