Item Detail
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26011
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1
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4
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English
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Quitting Coffee and Tea : Marketing Alternatives Hot Drinks to Mormons
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Journal of Mormon History
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January 2016
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42
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1
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Salt Lake City, UT
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Mormon History Association
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73-104
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This article focuses on coffee/tea substitutes that were advertised heavily in Utah for about two decades starting in the mid-1890s. In some cases the advertisements for these products differed from advertisements for the same products in other states, principally because they were directed at Mormons. But these coffee/tea substitutes also came on the market in Utah at a time when Mormons were very receptive to trying them. They were motivated to find a replacement for coffee and tea because their Church leaders were increasingly pressuring them to stop using those drinks. [From the article]