Quitting Coffee and Tea : Marketing Alternatives Hot Drinks to Mormons
Journal of Mormon History
January 2016
42
1
Salt Lake City, UT
Mormon History Association
2016
73-104
This article focuses on coffee/tea substitutes that were advertised heavily in Utah for about two decades starting in the mid-1890s. In some cases the advertisements for these products differed from advertisements for the same products in other states, principally because they were directed at Mormons. But these coffee/tea substitutes also came on the market in Utah at a time when Mormons were very receptive to trying them. They were motivated to find a replacement for coffee and tea because their Church leaders were increasingly pressuring them to stop using those drinks. [From the article]