Mitt Romney and "I Mormoni" : A 2012 Analysis of Italy's Print Media
BYU Studies Quarterly
Brigham Young University
The author, a native of Italy, considers how the 2012 "Mormon Moment" (prompted primarily by Mitt Romney's campaign for the U.S. presidency) was covered by the Italian print and online media. He analyzes 344 articles, dated between January 1 and October 31, 2012, that use the words "Mormon," "Mormons," or "The Church of Jesus Christ of Latter-day Saints," examining their portrayal of Mormonism through the lens of three questions: How did Mitt Romney's Mormonism affect the media's portrayal of his candidacy? What historical, social, and theological images of the LDS Church emerged from these accounts? And how did reports on the Italian LDS Church shape the broader treatment of Mormonism?