Group Conformity and the Amplification of Deviance : A Comparison of Hutterite and Mormon Dress Codes
The dress and grooming standards of Hutterites and Mormons are compared. The Hutterites generally believe that "outward appearance is in fact a proper reflection of inner purity." The author examines the fluctuating dress and grooming standards over time at BYU, Ricks College, and BYU-Hawaii. The adoption of corporate conservative dress codes is viewed as a way to appear distinctive in the larger culture. The author offers some reasons why Mormons and Hutterites might stress dress and grooming conformity. He notes that, like what happened among the Puritans, Mormon and Hutterite insistance on conformity in dress and grooming may "work against" group unity rather than promoting it.